Missional church is completely tied to local context. Craig Van Gelder reports that one of that one of the phases of denominational history (1920-1970) could be called the Corporate Denomination. During this phase, the church adopted corporate structures and expectations. One of the values in corporate culture of the time was uniformity (Van Gelder 38). McDonald’s mastered the idea that a burger would taste and be presented the same in Flagstaff, Arizona and Brundidge, Alabama. Within denominationalism, a similar expectation was set. No matter where you are, the Methodist franchise will be structured in this way, will worship in this way, will do ministry in this way, will have pastors trained in this way. In modernity, this worked fairly well. We knew what to expect, and that was valued.
The disunity of postmodernity has called uniformity into question and has devalued predictability. During his political life, Tip O’Neill often said, “All politics is local.” Today, all things are local. Everything is gauged by local cultures and values. Interestingly, when O’Neill used the phrase, he was referring to a physical location. A particular geographic area has specific political needs. With the information age, physical location has been replaced by cultural, or even technological, location. Therefore, where the parish mentality previously seemed appropriate for geographic locations, the missional church appeals to the church to target specific cultures and microcultures.